Trading App Downloads Jump 40% in the UK

Trading and investing have never been more popular than it is now – literally. The top Uk investing and trading apps jumped over 40% year over year, adding 1.28 million downloads since 2021. 

That’s according to new research from app analytics platform App Radar, which examined Google Play downloads. 

According to App Radar, if you factor in Apple App Store downloads, the total of new downloads could be as high as 2.6 million. 

To break this down into real numbers, just about 1 in every 6 adults in the UK have a trading/investing app downloaded on their smartphone. Wombat saw the biggest growth rate at 300%, while Freetrade noted the highest percentage increase at 158%, followed by Nutmeg at 70%.

“Fintech has been the great democratiser of financial services. It’s clear from our numbers that a significant number of people are taking control of their finances through apps,” said Thomas Kriebernegg, MD & Co-Founder, App Radar. “Significantly, the numbers of downloads are accelerating – by the end of this year we could see more than 10 million people in the UK using these apps to manage their investments – which would be nearly a fifth of the adult population – which is incredible growth over the past few years.”

“The fintech app market is astonishingly competitive. There are two main stages to the battle for these startups; first getting people to pick your app over so many other competitors and then, as many people will end up only using one app, retaining these users. This means that investment in, and constant review of your app marketing strategy is just as important as continuing to focus on improving features and usability. The apps that emerge as market leaders will be those that don’t stand still and prioritize marketing as much as development.”